Why Your Website Isn’t Ready for Google AdSense — Common Issues and How to Fix Them

 

Why Your Website Isn’t Ready for Google AdSense — Common Issues and How to Fix Them

If you’ve applied for Google AdSense and received the message, “You need to fix some issues before your site is ready for AdSense,” don’t worry — you’re not alone. This is a common hurdle many new website owners face. The good news is that these issues can be resolved by following a few key steps.

In this blog, we’ll walk you through the most common reasons your site might be rejected by AdSense and how you can fix them effectively to get approved faster.

1. Insufficient Content or Low-Quality Content

One of the biggest reasons for rejection is not having enough original and valuable content. Google wants to serve ads on websites that provide unique, high-quality information to users.

How to fix:

  • Ensure each page has at least 600–1000 words of well-written, informative content.
  • Avoid duplicate, AI-generated, or poorly translated content.
  • Focus on solving real problems or answering common questions in your niche.

2. Website Is Under Construction

Google doesn’t approve websites that are incomplete. If your site still has “Coming Soon” pages, broken links, or empty menus, that’s a red flag.

How to fix:

  • Make sure all pages are fully functional.
  • Remove any placeholder text or empty sections.
  • Ensure navigation menus work properly and point to real pages.

3. No About Us, Contact, or Privacy Policy Page

A lack of transparency can lead to rejection. Google wants to see that you're a real person or organization.

How to fix:

  • Create a detailed About Us page explaining who you are.
  • Add a Contact page with email, phone, or a contact form.
  • Include a Privacy Policy outlining how user data is handled.

4. Poor Website Design or Mobile Compatibility

A site that’s hard to navigate or not mobile-friendly can hurt your chances.

How to fix:

  • Use a responsive theme that adjusts on all screen sizes.
  • Make sure text is readable, and the layout is clean and professional.
  • Avoid excessive popups or auto-playing videos.

5. Domain Age and Ownership Issues

Sometimes, very new domains or domains with unclear ownership info get rejected.

How to fix:

  • Wait at least 1–3 months after creating your site before applying.
  • Make sure your domain WHOIS info is correct and not hidden (optional but can help).

6. No Organic Traffic or Visitors

AdSense looks for real audience engagement. If your site has zero traffic, it may not be eligible yet.

How to fix:

  • Focus on SEO and content marketing.
  • Share your site on social media, forums, or guest post on other blogs.
  • Use Google Search Console to monitor organic traffic growth.

7. Unsupported Content or Violations of Policy

AdSense has strict rules on prohibited content such as adult material, copyrighted content, pirated software, hate speech, etc.

How to fix:

  • Review your content to make sure it fully complies with AdSense policies.
  • Remove or replace any content that may be seen as risky.

Final Checklist Before Reapplying to AdSense

Before you reapply, make sure:

  • ✅ You have at least 15–20 high-quality blog posts
  • ✅ Your site is easy to navigate and looks professional
  • ✅ You’ve added important pages like About, Contact, and Privacy
  • ✅ Your content is original, valuable, and targeted to your niche
  • ✅ You are getting some organic or social traffic

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